Millions of users log on to social media daily to
connect with family, friends, and businesses they care about. You have a great
opportunity to build your small business, organization, or personal brand on
social media. But if you want to come off as professional, you must ensure you
know the appropriate social media image sizes.
Don't worry about adhering to the recommended photo
and post sizes for each platform, though. The appropriate social media image
sizes for each platform are listed below in an updated list. To view the entire
list of recommended image sizes for Facebook, Instagram, Pinterest, and more,
simply click on the platform of your choice.
1. Facebook image dimensions
and sizes:
830 x 312 pixels: Facebook Cover Photo The banner
image that appears at the top of the page is the Facebook Cover Photo. Keep
this image to 820 x 312 pixels, and be careful that anything smaller will
stretch to fit.
Facebook profile photo: 170 x 170 pixels
Facebook profile picture size:
Just underneath your cover photo on your page will
be your profile image. Use a picture representing you or your brand for your
profile picture since it will be displayed on all your posts and
advertisements. At least 170 × 170 pixels should be used.
Size of the
Facebook post image: 1080 x 1080 pixels
Size of a Facebook post image:
Want to share a post that includes an image on your
brand page? The images shared in the post have a recommended size of 1080 x
1080 pixels. This square format (also called 1:1 ratio) will look best on both
desktop and mobile Facebook feeds when you're trying to primarily showcase an
image.
2. Instagram image
dimensions and sizes:
Size of the Instagram profile photo:
110 by 110 pixels
Instagram profile image dimensions:
Since Instagram is all about photographs, accuracy
is crucial. For your profile photo, choose a 110 x 110-pixel image. Recognize
any details that might be lost at the edges since this will be cropped into a
circular.
Instagram post size:
1080 x 1080 pixels
Instagram post size:
Uploaded Instagram in-feed images can be square
(1080 x 1080 pixels) or rectangular (4:5 aspect ratio). Thumbnails preview
uploaded videos on your profile will appear 161 x 161 pixels.
Instagram Story Size:
1080 x 1920 pixels
Instagram story size:
Instagram Stories is one of the best options to
engage your audience with full-screen content. When posting to Stories, use the
recommended resolution of 1080 x 1920 pixels or a 9:16 aspect ratio.
IGTV size: 1080 x 1920 pixels
IGTV allows you to post longer videos on Instagram.
The best size for these videos is 1080 x 1920 pixels, with a 9:16 aspect ratio.
As with Instagram Stories, this format will display your full-screen content,
making it an extremely engaging experience for your followers.
Instagram reel size:
1080 x 1920 pixels
Instagram reels are a full-screen video experience.
You should strive for 1080 x 1920 pixels, or a 9:16 aspect ratio, the same size
as Instagram Stories.
YouTube image sizes and dimensions:
Size of the YouTube profile image:
800 x 800 pixels
YouTube channel profile picture size:
Your YouTube channel profile picture shows the user
whose channel it is on. Your YouTube channel profile picture should be 800 x
800 pixels.
Size of the YouTube cover image:
2560 by 1440 pixels
Size of the YouTube cover image:
You may strengthen your brand identity on YouTube by
uploading a cover image for your channel. Your cover photo must be at least
2560 x 1440 pixels in size and have a 16:9 aspect ratio.
Size of the YouTube video thumbnail:
1280 x 720 pixels
YouTube thumbnail dimensions:
Custom thumbnails can be useful when posting videos
to YouTube to draw attention to your material. Your videos' custom YouTube
thumbnails should be 1280 x 720 pixels in size.
3. Snapchat image sizes
Ad image size of Snapchat:
1080 x 1920 pixels (minimum)
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5 MB
Snapchat Geofilter Image Size:
1080 x 1920 (minimum)
Aspect ratio: 9:16
File type: JPEG or PNG
Maximum file size: 5 MB
4. LinkedIn image sizes
Pairing your LinkedIn updates with images
consistently increases comments and shares when you use LinkedIn for business –
whether through your personal profile or company page.
For best results, stick to the recommended sizes
below. And always check your profile and content on multiple devices before
you're done.
LinkedIn image sizes:
LinkedIn Image Size for Profile Photos: 400 x 400
pixels or larger (recommended)
Tips:
7680 x 4320-pixel pictures can be uploaded to
LinkedIn.
Upload as large a file as possible to make it
future-proof because it can manage files up to 8MB.
LinkedIn Image Size for Profile Cover Photos: 1584 x
396 pixels (recommended)
Aspect ratio: 4:1
Tips:
Make sure your file is less than 8 MB.
The cover photos are cropped differently on the
mobile phone and the computer. Before you finish, ensure your profile is
showing on both views.
LinkedIn Image Sizes for Company Pages:
Company logo size: 300 x 300 pixels
Cover image size: 1128 x 191 pixels
Size of the main image of the Life tab:
1128 x 376 pixels
Image size of custom modules on the Life tab:
502 x 282 pixels
Life Card Business Photo Image Size:
pixels 900 x 600
Minimum 60 x 60-pixel square logo
Tips
Use PNG or JPG images when publishing image updates
to your corporate page.
Use a 1.91:1 aspect ratio.
The suggested size for a LinkedIn post is 1200 x 628
pixels.
The LinkedIn demo pages also use this size for
images.
LinkedIn image size for blog post link images: 1200
x 627 pixels (recommended)
LinkedIn's custom picture size is 1200 x 627 pixels
for links that are shared in updates (recommended)
If an auto-generated thumbnail is available when
pasting a URL into an update, it can appear in the preview alongside the
article's title or website.
However, you can change it by choosing a picture
from your computer by clicking the Image icon beneath the text field.