A never-ending list of responsibilities is put in front of marketers. Keeping up with everything from social media marketing to customer service and advertising can be difficult.
For our benefit, there is a tonne of excellent
social media tools available on the market to support your professional success
and ongoing productivity.
Content management, discovery, scheduling,
publishing, analytics, and more can be used to increase efficiency.
On The Science of Social Media this week, we examine
the top ten social media tools that businesses should employ to succeed in the
new year. The outcomes you get from using these tools will be better all
around.
Let's dive in!
7 Best Social Media Tools to Try in 2022
Here are some of the most used social media tools
used by some of the world's leading brands:
1: Google Trends
2: BuzzSumo
3: Canva
4: Tailwind
5: Publishing buffer
6. Spray away
7. Sumo
Social Media tools in
detail are given below:
1. Google Trends
Social Media Tools: Google Trends
Website: https://trends.google.com/trends/
Price: None
Others Information:
Google established Google Trends as a totally free
tool to assist anyone searching for trending topics online.
Brands use it to track notable things happening in the
world. Many professionals use it to discover and share information about what's
trending right now.
Additionally, you may monitor keywords using Google
Trends to determine if they are trending and how their current volume contrasts
with that of earlier months and years. Your content marketing and social media
marketing plan can then be informed by this information.
Ubersuggest, Ahrefs, and WordStream are comparable
tools.
2. BuzzSumo
Social Media Tools: BuzzSumo
Price: Plans start at $79 per month
Details:
You can use BuzzSumo to locate the most popular
content and influential people. Simply enter a keyword or domain to get
started, and you can use it to analyze what content is most effective for any
subject.
With BuzzSumo, you can all better understand your
social media influence and develop smarter content strategies by seeing which
of your pages got the most engagement. BuzzSumo will break down the results by
sharing them on Facebook, Twitter, Pinterest, and Reddit.
This provides the added benefit of seeing which
articles perform well across the web without constantly monitoring multiple
social channels.
Similar tools: Ahrefs, Meltwater, Mention
3. Canva
Social media tools: Canva
Website: https://www.canva.com/
Price: Free (Canva for Work costs $12.95 per month
to start)
Information:
Canva is a terrific additional tool that absolutely
every online brand or business should be aware of.
Social media managers and marketers often need to be
able to create beautiful images without a designer. It's what makes up a great
social media strategy.
Canva is a tool that many marketers rely on to
create great-looking social media images quickly. You can use ready-made templates,
icons, and illustrations to make your images look professional without doing
much of the actual design work.
Canva has an easy-to-use drag-and-drop interface
plus an extensive library of over two million graphic elements.
Similar tools: Crello, Buffer Stories Creator,
Bannersnack
4. Tailwind
Founder of the Karma Honey Project Candice
Galek
"Over the years, Tailwind has saved my life and
made it possible for my team to post to Pinterest more quickly and effectively.
It's a scheduling app on steroids that helps you choose when to post for
maximum engagement and what can go viral, thanks to its pixel matching
technology and image recognition capabilities. You can continuously measure the
virality of pins and repost this content to continue growing your platform's
following.
Don't
sleep on Pinterest. Their introverted user base is interested in consuming
online content, and Tailwind helps you get it to more potential customers
faster."
5. Publishing buffer
Social Media Tools: Buffer
Website: https://buffer.com/
Price: Free (paid plans start at $15 per month)
Details:
Buffer is a collection of branding tools made to
make it simple for companies and marketing teams to plan social media content,
track results, and manage all accounts in one location.
For instance, you may plan the publication of
content on your social media profiles using Buffer Publish, and once you add it
to your queue, it will be published at the times you designate.
We have a web app, apps for Android and iOS, and a
terrific Chrome extension that's perfect for caching while using the internet
or when traveling.
Similar tools: Hootsuite, Falcon.io, Sprout Social
6. Spray away
Social Media Tools: Unsplash
Website: https://unsplash.com/
Price: Free
Details:
One of our favorite design, photography, and video
tools is Unsplash. Unsplash is a large library of free professional stock
photos that you can use free of cost.
Many social media marketers prefer using Unsplash
images because they can help your content look polished and professional.
Additionally, there is a tonne of Unsplash
collections to browse. We advise choosing a few photographers whose images you
appreciate and following them to see their most recent creations.
Similar tools: Pexels, Storyblocks, Videvo
7. Sumo
Jeff Bullas, CEO, JeffBullas.com
"The Sumo is a hybrid tool that is a bit like a
Swiss Army knife. It helped me thrive and survive in the wilds of the digital
world by creating social sharing buttons – on-site, SMS, Flipboard, and
WhatsApp – and tracking my social counts on blog posts. A feature I love is its
welcome mat: a pop-up window that captures emails. Amassed over 40,000 email
subscribers in less than 12 months."