Knowing which social networks are now most popular is beneficial whether you're an experienced social media marketer, a marketer hoping to break into social media marketing, or a business owner wishing to use social media. Knowing which social networks are now most popular is beneficial whether you're an experienced social media marketer, a marketer hoping to break into social media marketing, or a business owner wishing to use social media. By doing this, you'll be able to interact with the proper individuals, expand the social media reach of your company, and accomplish your social media objectives.
Of course, it's not just about the size of social
networks. It's also about whether a social media site is right for your
business and you. Does it match your brand image? Does your target audience use
this social media page? How many social media pages can you manage at once?
To make it easier, we have researched and gathered
information about the best social networks in 2022. You'll recognize some of
them, while others could sound unfamiliar. We recommend reading this list to
learn more about social networks that could be great for your brand. And
remember, you don't need to be on all social media to have a successful brand.
Top 8 social
apps of 2022
The ranking in our list is based on the number of
monthly active users (MAU).
1. YouTube – 2.2 billion
MAUs
YouTube home page
Every day, viewers watch billions of hours of videos
on the video-sharing website YouTube. YouTube is frequently referred to as the
second-largest search engine behind its parent firm, Google, and the
second-largest social networking platform.
Therefore, you must have a YouTube account using
video marketing to advertise your company. Here's how to launch a brand-specific
YouTube channel. And if you want more people to find your videos, we advise
studying YouTube SEO or considering YouTube advertising to broaden your
audience.
2. Facebook — 2.9 billion
MAUs
Foster Coffee Company Facebook page
Facebook is the largest social network, with more
than two billion people using it monthly. This indicates that approximately
36.9% of people on the planet use Facebook. Over 200 million businesses (mostly
small businesses) use Facebook tools, and over seven million advertisers actively
promote their business on Facebook, making it a pretty safe bet if you want to
be on social media.
Getting started on Facebook is easy because almost
all content formats work great on Facebook – text, images, video content, and
stories. However, Facebook's algorithm favors content that sparks conversations
and meaningful interactions between people, especially family and friends. See
our guide to marketing your business on Facebook - and measure your success -
for additional information on how to start a conversation on Facebook.
3. Instagram — 2 billion
MAUs
Instagram feed screenshot
As a visual platform, Instagram is a place to
showcase your products or services through photos or videos. In the app, you
can share a wide variety of content such as photos, videos, stories, reels,
live videos, and IGTV for videos of longer lengths.
To schedule Instagram posts using third-party
solutions, brands can set up an Instagram business profile, which provides them
with detailed analytics on their posts and profiles.
We offer a comprehensive guide on Instagram
marketing to assist you in using Instagram like a pro.
4. WhatsApp – 2 billion
MAUs
Screenshot of WhatsApp conversation
People use WhatsApp, a messaging service, in more
than 180 different countries. Users initially used WhatsApp to text their
relatives and friends. People gradually began contacting companies using
WhatsApp.
The WhatsApp Business platform allows businesses to
provide customer support and share updates with customers about their
purchases. Enterprise firms can utilize the WhatsApp Business API, while small
businesses can use the WhatsApp Business app.
WhatsApp, the most popular messaging app, may be a
great customer care channel for your company. Check out these success stories
for WhatsApp Business.
5. LinkedIn
homepage LinkedIn
LinkedIn provides social networking for
professionals. As the site grew, it became one of the best ways to build your
resume, find a new job, and network in your professional circles.
6. Twitter
Twitter
Another social media platform that has experienced a
lot of negative press is Twitter. The 280-character limit (formerly 140)
doesn't exactly promote thoughtful discussion, and the existence of millions of
fake bots only helps to degrade the experience further.
However, Twitter is an unparalleled resource if
you're looking for breaking news, immediate replies, and access to your
favorite journalists, celebrities, and sports figures. Even Twitter videos can
be saved (if you discover any decent ones!).
7. Tumblr
Tumblr
Tumblr is what happens when the worlds of social
media and blogging collide. You can post text, photos, videos, and other media
content to your blog page for other users to view.
The network also supports HTML editing; if you are
skilled enough, you can completely customize the look and layout of the page.
You can even use your domain name.
Tumblr is now (supposedly) safe for minors. Before
the full ban in December 2018, estimates suggest that up to 22% of website
traffic was pornographic.
8. Snapchat
Snapchat is almost exclusively a hangout for young
people; you're unlikely to find your grandmother with a bill. The site revolves
around sharing self-destructing images and videos, though there's also a
messaging tool and plenty of gamification features.
Ensure you learn to create a Snapchat filter if
you're new to the app.